College of Public Health

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Social Marketing and Social Change (Online Graduate Certificate)

The Graduate Certificate in Social Marketing is offered to graduate students and professionals who wish to develop the skills needed to develop, implement and evaluate social marketing programs.  The certificate program emphasizes the translation of theory and knowledge into evidence-based practice.

The University of South Florida, College of Public Health, has been a leader in social marketing in public health for over 10 years.  Each year, USF holds a Social Marketing and Public Health Field School and hosts an international conference in social marketing and health, which has drawn over 3,500 participants during the past 11 years.  and a Social Marketing Field School.  The University of South Florida also houses a CDC funded Prevention Research Center which is developing a community-based approach to social marketing.  The certificate program was developed to meet the the training needs of graduate students and professionals with masters level training (minimally) in multiple disciplines, such as, public health, environmental protection, anthropology, social work, humanitarian engineering, and marketing. 

Course Location/Delivery
This Certificate is offered largely online; however, students are encouraged to attend a two-day seminar in the Tampa Bay area at the end of the sequence.  If they are unable to travel to Tampa, program faculty will make every effort to arrange an alternative meeting time and place.

Admission Requirements
1. Current enrollment, or 15 hours in a master's-level program, OR
2. Bachelor's degree with a minimum of three years professional experience

Students who do not meet these requirements will be considered on a case-by-case basis per recommendation of the certificate advisor.

Application Process
Call the Graduate Certificate Office at (813) 974-2442 or visit their website at to obtain the appropriate applications.

None are required

Total program hours: 12 credit hours are required for completion of the Certificate. Four of these courses are offered online.  The Capstone course can be completed anywhere, although students are strongly encouraged to attend a two-day seminar in the Tampa Bay area to share their special project results and participate in a graduation ceremony at the Social Marketing conference.

Required Courses

    • PHC 6411 Introduction to Social Marketing for Public Health (3 credits)
    • PHC 6705 Formative Research Methods in Social Marketing (3 credits)
    • PHC 6460 Social Marketing Program Management (3 credits)
    • PHC 6461 Advanced Social Marketing (3 credits)

Time Limit for Completion of Certificate
Per University Policy, all Certificates have a five year time limit.

Application of Certificate Courses Towards Graduate Degree
See USF Transfer of Credit Policy.

Standardized Test Requirements
International students must submit a TOEFL score when English is not the native language. A minimum score of 550 on the paper-based test or 79 on the web-based test is required.

Registration Process
Follow the accepted procedure for graduate level courses.

Tuition and Fees
Fees depend on residential status. Please contact Bobbi Rose at (813)-974-6158 for help assessing the cost of each course.  

For Department Contact Information go to:

Special Notes

USF College of Public Health
13201 Bruce B. Downs Blvd.
Tampa FL 33612-3805
Toll Free 888-USF-COPH (press 1 for Student Advising)

Note: Changes to the certificate were approved by the Graduate Certificate council 9/14; effective Fall 2014.  For previous requirements refer to 2013-2014 Catalog.

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